PHEAM represents a carefully curated selection of premium sports brands, blending performance, innovation, and modern aesthetics. With a focus on quality and authenticity, we unite some of the most respected names in high-end sportswear and gear — crafted for the modern athlete and the style-conscious consumer.
The Italian visionaries bringing iconic shapes of the past back to life. Founded in late 2017, Alba Optics is a young sports eyewear brand based in Milan, Italy. Disruptive in attitude and beautiful in design, their goal is to reimagine the iconic shapes of the 80s and 90s, adapting them with the latest modern technology. Occupying a dynamic and evolving space where streetwear meets sportswear, Alba Optics is more than a pair of sunglasses—it is a quality of life.
Riding a Basso is an experience that goes far beyond technical data and performance. First and foremost, it offers the best possible ride quality achieved through the balance between handling and lightness, performance and cycling pleasure. Every Basso bike is developed based on riding experience. Every aspect of its construction, every angle of its geometry and every single tube that makes up the frame is the result of research and development carried out together with highly specialised technicians. It’s not about producing the lightest or most aerodynamic bike, but about combining these characteristics to create an inspiring, high-performance riding experience.
Bookman creates inspiring visibility products with an aesthetic edge for cyclists, runners and pedestrians that need to see and be seen. With heavy focus on the details, quality and safety, the design has one goal: to make everyone visible in traffic and prevent accidents.
“Safety doesn’t have to be boring. We’re on a mission to save lives and make everyone visible in traffic. And to achieve that, our belief is we need to create products that people genuinely love to use.“
Proper performance fueling is much more than taking a gel, bar or drink. How much you take, and the timing of your intake, are critical for optimal training and racing. THE C-Series family of products is specially formulated as a system that is intended to work together. This makes it much easier to plan, practice and perfect.
Designed by runners for runners. The brand mission is to create high quality running apparel that becomes part of your lifestyle, helping you look and feel your best during your active pursuits.
With a considered approach to sustainable fabrics, business processes and an overall commitment to the sport, Pedal Mafia strives to create a modern wardrobe for the cycling enthusiast, weekend rider or professional athlete. Every product they make is crafted from high-quality materials, their factories pride themselves on craftsmanship and their design team is always pushing the boundaries of development to celebrate the sport we all enjoy and love.
